Colorado Springs retailers Rich Schell and Greg Wragge are using sniggywhatsits and discounts to lure customers to their furnishings, floral and fine art gallery, Rich Designs Home. It’s all part of a year-long advertising campaign that involves registering for a December shopping spree, being rewarded with a sniggywhatsit (a small floral bouquet) and redeeming the postcard invitation for a 10% discount. If their plan works, it will generate updated information for their customer database and could bring in several thousand new visitors.

What the new visitors don’t realize is that the real reward comes when they step into the store for the first time. That’s when they’ll discover that Rich Designs Home is also a pretty serious art gallery, with the original works of about 40 local and regional artists carefully hung, perched and lit amidst a sumptuous collection of home decor, dressed up with stunning floral displays and fresh cut flowers.

“It’s that combination that sets us apart,” Schell said. ”

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